This event originally started in 2017 in Eastbourne, Wellington where Squid Events Limited worked with Hutt City Council to combine New Zealand's love of being in, near and on the water with our country's unique social culture. Eastbourne is an outer suburb located on the Eastern shore of Wellington harbour, with a population of under 5000. Originally the Waterbourne logo of the three water droplets represented the joining of the three sports; windsurfing, kitesurfing and paddleboarding. With this new era beginning the meaning has evolved, representing the celebration of watersports, music and beach culture.
Over recent years this event has attracted more attention from around the country and as of 2021 this event will be moving to the city of sails itself, Auckland. Activations will be taking place at Takapuna beach where a new exciting era for Waterbourne and New Zealand will begin.